If I don’t have an established business, can I still start and apply for a city license?

Coming into the cannabis space at this stage of the game can be challenging. You will be going up against established businesses that may already be licensed. It can be done, but the biggest risk to you is finding a city/county that hasn’t already met its maximum capacity for local licenses. I would first suggest researching cities/counties that have open application enrollment and see what it would take to run a business in that specific municipality.